Heineken is “rejuvenating” its employer branding campaign ‘Go Places’ with a new focus on showcasing employee stories and driving awareness and engagement.. We partnered with HEINEKEN to amplify its global employer brand campaign and to promote the value of employer branding. Named Go Places 2.0, the campaign features the stories of 33 Heineken employees from around the world to showcase the brand's entrepreneurial culture. HEINEKEN markets involved in Go Places 2.0 include: Mexico, Vietnam, Spain, Nigeria, South Africa, Singapore, Slovakia and the Netherlands. Hannah.Nottage@edelman.com. Go Places 2.0 at HEINEKEN. Susan LaMotte is the founder of exaqueo , a workforce consultancy that helps companies build cultures, employer brands and talent strategies. The campaign is a continuation of Heineken's 2016 Go Places campaign which "focused on making the online application process personalised, compelling and interactive with the aim of attracting digitally-dynamic talent. TAKE THE INTERVIEW. ", View the stories of two Singapore employees below. 0.00. It is the leading developer and marketer of premium beer and cider brands. Next. Do you have what it takes? Learn about the HEINEKEN Company and about yourself. Working life was the biggest driver of Malaysians' wellbeing growth in 2019, From Amazon to Netflix: Why office spaces may prevail over home offices or flexible workspaces, Learning and Development Asia 2021 Malaysia, Learning and Development Asia 2021 Singapore, 2021 public holidays in Vietnam, Thailand, Indonesia, Philippines, Singapore and Malaysia, Skills CHROs will need to succeed in 2021, Guide to the talent challenges faced by Indonesia’s HR leaders, HR guide: Biggest employee wellness trends for 2021, Q&A with Leo Chan, director for HR at Microsoft Hong Kong. Whatever your expertise - and wherever you are in the world - if you have a pioneering spirit and a thirst to do things differently, joining us could be your perfect next step. Usability. The campaign presents Heineken as the company and not just the brand. Do you have what it takes? Next to a manifesto video, the campaign revolves around an interactive ‘job interview’, leading candidates in 12 unusual questions to a personality profile. Heineken has launched a new campaign informed by the real-life experiences of employees, to engage and inspire future talent. Go Places, is an online interview that will create a personal profile, which people then send with their resume on LinkedIn to apply for a Heineken dream gig. Click here for more information. Heineken Go Places. With a curious mind and a broad skill set, these professionals embody the company's core values and culture and what sets it apart from its competitors. ‘Go places’ will also focus on talents and human resources in … Our vision is positive and yes, a bit cheeky at times. One thing is for sure, each campaign is a 100% Heineken… HEINEKEN INTERNATIONAL recently launched an innovative new employer branding campaign called ‘Go Places 2.0’, inspired by the real and exciting experiences of employees, to engage and inspire future talent. HEINEKEN Go Places là chương trình dành cho tất cả các bạn sinh viên Việt Nam, với mục tiêu đồng hành cùng các bạn để khám phá những giá trị tiềm ẩn, định hướng nghề nghiệp tương lai và lựa chọn môi trường làm việc phù hợp cho chính bản thân mình. Each of the 12 questions have to be answered in 5 seconds or you will be mocked by the interviewer and blocked from continuing., which must be answered in three to five seconds. How satisfied are Southeast Asia's e-commerce employees? Go Places 2.0 features over 30 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which HEINEKEN was built. Q&A article. 0.00. Go Places is where Heineken cleverly promotes its brand through the Online Interview Test. Welcome to what we like to call The Interview. Go Places uses a combination of film, gaming and life-defining decisions to guide participants on an adventurous experience. This is "Heineken // Go Places // Case study" by Wefilm on Vimeo, the home for high quality videos and the people who love them. This is not the first time, Heineken has tried to get our attention. According to a press release, Go Places 2.0 showcases 22 Heineken markets including Singapore and a variety of roles, levels and departments within the organisation: HR, marketing, sales, finance, supply chain, procurement, IT and corporate affairs. HEINEKEN launches an innovative new employer branding campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. The first results were beyond everyone’s expectations. The video doesn’t stand alone in this Employer Branding campaign. HEINEKEN taps into talent around the world for Go Places 2.0 campaign. By showcasing our culture and the desired behavioural characteristics, we hope to maintain HEINEKEN's position as an employer of choice across the world, and in particular within those markets key to the company's growth.". HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. In each interview scene, Brand's brands are skimmed in a subtle way, increasing high product awareness for Heineken. With the Go Places 2.0 campaign, HEINEKEN hopes to not only demonstrate the diversity of opportunity available to candidates, but also show the characteristics that drive the organisation forward and continue to make HEINEKEN a great place to work. Chris Van Steenbergen, Chief Human Resource Officer at HEINEKEN, commented: "At HEINEKEN we recognise that many professionals today want to experience different challenges, take advantage of various opportunities and experience multiple cultures. With a curious mind and a broad skill set, these We look forward to welcoming a new batch of graduates for the APGP 2020 intake. The collection of films illustrate how with the right mindset, people 'Go Places' physically and professionally during a career at HEINEKEN. How to run virtual meetings that everyone enjoys attending. We use cookies to optimize the website, no personal information is stored. “Go Places” illustrates the distinctive and spirited culture prospective talent could expect from working at Heineken. HEINEKEN’s new global employer brand campaign, Go Places, is an engaging interactive experience aimed at wowing potential talent with the essence and spirit of the company. Today is your day! Named Go Places 2.0, the campaign features the stories of 33 Heineken employees from around the world to showcase the brand's entrepreneurial culture. Client: The Heineken Company Agency: Cloudfactory Creatives: Sandrine Huijgen, Jessica Kersten, Olivier Teepe (Cloudfactory), Lennart Verstegen (Wefilm) Managing… Heineken // Go Places // Manifesto on Vimeo We created a bespoke Q&A article featuring an exclusive interview with HEINEKEN and their creative studio, Cloudfactory, about their Go Places employer brand campaign and the interactive film they created to wow future employees. Visit Site. © 2020 Copyright Heineken N.V. All Rights Reserved, Results, reports, webcasts & presentations, 2020 Full Year Results & on-going Strategic Review update, Tiger® launches new brand film 'Yet Here I Am', Amstel celebrates 150-year anniversary with expansion to China, HEINEKEN to nominate Nitin Paranjpe as Supervisory Board member, HEINEKEN, part of the Hydrogen revolution. Back in 1873 a young entrepreneur named Gerard Heineken discovered a passion for brewing. 47 Collect. For more information, please contact: Go Places 2.0 will roll out globally from February 2019, with markets promoting it through a multi-channel approach, including earned amplification, paid media partnerships, online and social media engagement, geo-targeting of job sites such as LinkedIn, and promotions at career fairs and events. "On the ground, we visited several universities and hosted career talks, where we shared with students what it means to Go Places with Heineken Malaysia. Starring real Heineken employees, viewers will get an authentic view of the company’s unique and adventurous personality, as well as the rich world of opportunities across its 250 markets and 70 brands. We use cookies and other tracking technologies to improve your browsing experiences on our website, to show you personalised content and targeted ads, to analyze our website traffic and to understand where our visitors are coming from. HEINEKEN seeks to employ professionals with a thirst for knowledge and a spirit for adventure. The ‘Go Places’ interview, according to the organisers, is an interactive storytelling game that takes participants through an adventure of questions while also adopting elements of the global Heineken Company culture. Production company Wefilm invited us to create vfx for Heineken’s state of the art recruitment film. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. In an effort to engage future talent, Heineken’s Go Places 2.0 looks internally, and focuses on the stories and experiences from 33 real employees … Heineken Go Places. One can take ‘the interview’ at the ‘Go Places’ site of Heineken. Through "Brewing a Better World", sustainability is embedded in the business. Go Places with Heineken is a brand new campaign from the Dutch brewing giant. Previous. Welcome to what we like to call The Interview. Go Places 2.0 showcases 22 HEINEKEN markets, and a variety of roles, levels and departments within the organisation including Marketing, Sales, Finance, Supply Chain, Procurement, Human Resources, IT and Corporate Affairs. by Superhero Cheesecake from Netherlands with 7.31. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. In Romania, HEINEKEN are 1.150 de angajati care lucreaza intr-una din cele 4 fabrici, in aria de vanzari sau in sediul central al companiei. 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